M&M’S Sweet Tour ’24
The M&M’S Sweet Tour returns — hitting more major music festivals across the U.S. — and bringing even more color, celebration, and inclusivity to young music fans.
From Latin, country, hip-hop, pop and more, M&M’S showed up to give every kind of fan the sweetest music experience possible.
Between sets, festivalgoers stopped by to sample the newest M&M’S flavors, snap shareworthy pics for social, compete in music trivia and dance-offs, and score colorful swag to wear around the festival grounds.
⋆ results ⋆
⋆ creative team ⋆
Agency: Mars United Commerce
Creative Director: Robert Navarro
Associate Creative Director (Art): Minyan Huang
Associate Creative Director (Copy): Sarah Black
Senior Copywriter: Gabbi Boyd
Senior Art Director: Jess Scott