M&M’S Sweet Tour ’23

In 2023, the M&M’S Sweet Tour hit the open road for the very first time — traveling from music festivals to amusement parks to retailers.

M&M’S brought colorful fun to everyone with samples, photo ops, and activities. But more than that, this mobile tour created a space for music fans to connect, collaborate, and let loose.

Pretty sweet, huh?

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⋆   results  ⋆

73 total activation days

178k samples distributed

30k branded swag

7,000+ opt-in 1PD collected

7.5% average sales lift with participating retailers

100M+ impressions

⋆ creative team ⋆

Agency: Mars United Commerce

Creative Director: Brian Riemer

Associate Creative Director (Art): Minyan Huang

Associate Creative Director (Copy): Sarah Black

Senior Art Director: Ian Tait

Art Director: Jess Scott

3D Artist: Glenn Phenicie

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