Choose KIND
To celebrate World Kindness Day, KIND brought unexpected delight directly to students. With a collaborative mural, onsite screen printing, samples, giveaways, and surprise deliveries — KIND reminded everyone that a little KINDness can show up anywhere.
social
⋆ results ⋆
3 campus activation days
204,900 samples distributed
5,000+ premiums distributed
⋆ creative team ⋆
Agency: Mars United Commerce
Creative Director: Robert Navarro
ACD (Copy): Sarah O’Hanian
ACD (Art): Minyan Huang
Senior Art Director: Jess Scott
Associate Art Director: Emma Lundgren