101 Bold Nights
Wild Turkey raised a glass to “Local Legends” who trusted their spirit – who got out there, despite covid and challenging times – and helped keep music alive in their hometowns. From music venue owners who pivoted to outdoor concerts, to activists who petitioned for relief resources for musicians and venues…
Those stories and achievements were celebrated and rewarded with a live music event in Nashville. Genuine bourbon, genuine music and genuine people who truly trust their spirit.
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social lead-up
Wild Turkey teamed up with Matthew McConaughey and asked fans to help find and celebrate those who made a difference behind the scenes.
digital
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cheers to Local Legends
At the event, Local Legends discuss what “trusting your spirit” means and the importance of giving back to their communities.
event gallery
⋆ creative team ⋆
Agency: Berlin Cameron
Creative Director (Art): Matt Ferrin
Creative Director (Copy): Heidi Devcich
Art Director: Jess Scott